MGT 240 Assignment 1 - 1108 Words

Objective: Assignment 1. Market Research Course: MGT 240 MARKETING AND SALES Student name: Student no.: Assignment 1: Question 1 1. Let’s say you have developed a new, all natural granola style cereal. You want to see the reaction of a range of people to the product, so you decide to set up focus groups to sample the cereal. In one to two pages (single spaced), describe how you would carry out a focus group review of the cereal. a. How many people would be included in the focus group? b. How would they be selected? c. How would the taste test be carried out? Design a smart taste test-e.g., have attendees sample a total of three cereals, only one of which is your own brand. d. What questions would you ask of the focus group†¦show more content†¦Your questionnaire should look very close to the questionnaire that would actually be distributed. b. Who would you target to respond to the questionnaire? c. How would you distribute and collect the filled out questionnaire? d. What kind of information would you derive from the distributed questionnaire? e. How could you use the information? Answer: a. The questionnaire includes three parts: Part 1: Introduction with reason of the survey and brief instructions on how to do the questionnaire Part 2: Personal information Part 3: 8 questions on passenger satisfaction Please refer to the following page for the designed questionnaire. b. All of the passengers would be my target to respond the questionnaire. It’s because the airline that I work in would serve all kinds of people, such as business travelers, people travel with families, and people flying with special needs. They will present different kinds of information to us, in order to help our company to improve our services. c. I would ask the fly attendant to give out the questionnaire during the flight and collect the filled out questionnaire 15 or 30 minutes before landing (depends on the flying time). The questionnaire will also be available at the check-in counter. In order to increase the response rate, I propose the management team to prepare some gifts/souvenir, e.g. sets of skin-care or ball pen for everyone who is completed theShow MoreRelatedFinancial Modelling - Lecture 11320 Words   |  6 PagesSession 1 Page 1 9/29/10 Material presented in four sections. †¯ Analytical and ratio techniques for understanding business performance, liquidity, and financial structure. †¯ Cash flow forecasting techniques are then applied to to produce a cash flow (and earnings-based) financial valuation model. †¯ Special topics include taxes, compensation, pensions, financial institutions (time permitting) †¯ Multiples valuation analysis, lawsuits and false information, regulatory environmentRead MoreInformation Technology Project Management Appendix Answers Essay19447 Words   |  78 PagesPh.D., PMP Table of Contents CHAPTER 1 CHAPTER 2 CHAPTER 3 CHAPTER 4 CHAPTER 5 CHAPTER 6 CHAPTER 7 CHAPTER 8 CHAPTER 9 CHAPTER 10 CHAPTER 11 CHAPTER 12 APPENDIX A APPENDIX B APPENDIX C List of solution files available and referenced in this document, in alphabetical order: 2 4 6 7 14 20 24 29 32 35 37 40 42 47 48 Information Technology Project Management, Sixth Edition 1 CHAPTER 1 Introduction to Project Management DISCUSSION QUESTIONS 1. 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